6-WEEK LIVE COHORT FOR BRAND DESIGNERS · AUG 31 - OCT 12, 2026
Stop piecing brand strategy together. Learn a repeatable framework you can use with clients.
Build a complete strategic brand identity from research through to presentation - with weekly live feedback, a guided cohort project, and other designers working alongside you.
Starts August 31 | Live Wednesdays at 3pm GST (UTC+4)
$995 or 2 monthly payments of $525 | Limited to 50 designers
“I was finally able to raise my prices!”
I wanted to take my business to the next level and I was really drawn to Abi's approach. The idea of learning inside a cohort, with support & feedback, felt like the perfect opportunity to grow.
The biggest shift for me has been confidence. Having Abi's feedback on my work was incredible, and I realized how much more professional and impactful my process could be.
Revisions have become fewer because clients understand the strategy behind the design. Most importantly, I was able to raise my prices & clients were happy to invest because they saw the value.
Stefania Billera
Cohort Student
"I’ve completed 3 brand projects using this framework"
Since completing SBIM I have finished 3 brands using the framework and knowledge. The whole experience feels much better for me and I can see it does for the client too.
I have had almost no revisions since implementing this, and presentations are so much smoother.
One client talked more about the strategy behind the design in a social post - they mentioned how proud and excited they were to tell the story behind the designs rather than just show them.
Samantha Stokes, Standpoint Creative
Cohort Student
The missing bridge between Strategy and Design
The problem is not a lack of information. It is knowing how each insight changes the creative direction and how that direction shapes the identity.
Strategy >
Insight >
Direction >
Design >
Present
A course can teach the process. Judgment develops through practice and feedback.
01.
Apply it
Complete one full strategic brand identity using a realistic project brief.
02.
Get Challenged
Submit work and understand why a decision is or is not working.
03.
Build Judgement
See different interpretations, refine your thinking and repeat.
The six-week roadmap
Across six weeks, you’ll move through seven connected modules that follow the journey of a real Strategic Brand Identity project.
Nothing is taught in isolation.
Each phase builds on the one before it, helping you understand not only what to do, but how every strategic decision influences the identity that follows.
You’ll apply each stage to the same cohort brief, so you can practise the complete process as you learn it.
Build the strategic foundations | Weeks 1-2
Every strong brand identity begins with understanding the business, its audience and the space it wants to occupy.
During this phase, you’ll learn how to:
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Lead structured strategy calls that move beyond surface-level answers.
Turn what you uncover into clear purpose, mission, vision and values.
Identify what actually differentiates a brand
By the end of this phase, you’ll have built a clear strategic foundation that can guide the creative decisions ahead.
Translate strategy into creative direction | Weeks 3-4
This is where strategy stops living inside a document and begins shaping something visual.
During this phase, you’ll learn how to:
Turn strategic insights into focused mood boards and creative directions.
Explain why each visual direction makes sense for the brand.
Present the strategy and guide clients towards clear, constructive feedback.
By the end of this phase, you’ll have an aligned strategic and visual direction and you’ll no longer be relying on instinct alone or second-guessing yourself. Every choice is tied back to strategy.
Design & present the brand identity | Weeks 5-6
With the strategy agreed and creative direction established, you’ll bring the complete identity to life.
During this phase, you’ll learn how to:
Turn strategic ideas into design concepts, a logo suite and a complete visual system.
Choose colour, typography, brand assets and mockups with clear intention.
Present the finished identity by connecting every major decision back to the strategy.
By the end of this phase, you’ll have taken one project through the complete process, all the way from the first strategic conversation to the final presentation.
You won’t just watch the process. You’ll practise it.
Throughout the six weeks, you’ll apply every stage to a carefully constructed cohort brief.
Each week, you’ll complete a focused part of the project and have the opportunity to submit your work. Selected submissions will be reviewed during the live sessions, allowing you to learn from feedback on your own work and the decisions other designers are making.
You’ll also be able to ask questions, share work in progress and receive additional support inside the private cohort community.
By the end of the programme, you won’t simply understand how a Strategic Brand Identity project should work in theory.
You’ll have practised the entire process from beginning to end.
Martina Koren | Kdesign Studio
This Masterclass has given me more confidence when dealing with clients, as well as the confidence to justify my pricing. I honestly can’t imagine designing without strategy now considering all the strategy aspects we learned along the way. This cohort was the best investment I’ve made. Full of great energy and practical tips that gave me confidence and helped me create work I’m truly proud of.
Spencer Peppiatt
A must for any brand designer looking to go to the next level. I’ve been a designer for many years & although my design skills are great, when it comes to explaining the value I can offer and getting paid properly, I have picked up bad habits! Abi walks you through a beautifully designed process & empowers you to deliver killer identity projects that are rooted in strategic thinking. Oh and it helps you charge correctly for the VALUE you can offer to clients.
Milla Flory | Millanera Design
I was charging super low prices and I would question my entire process. But after taking the Strategic Brand Identity Masterclass it has changed my process in every way! Every time I'm booking a new client, I raise my price and include more things I learnt in the course. Seeing the increase and being confident to raise my prices and it is all thanks to your help Abi!
Everything included when you join
01
40+ on demand lessons
02
Six live feedback and Q&A sessions
03
Complete cohort project brief
04
Weekly submission opportunities
05
Private cohort + graduate communities
06
Strategy and presentation resources
07
Strategic Client Portal
08
Strategic Sales Playbook
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Bonus B2B Training
10
Lifetime Access
How the Cohort Works
A clear weekly rhythm that keeps you moving.
The cohort follows the same practical rhythm each week:
Learn the process. Apply it to the brief. Bring your questions and work to the live room.
This gives you enough structure to keep progressing, without needing to put the rest of your business on pause for six weeks.
Work through that week’s lessons at a time that suits you.
You’ll see the process explained through real examples, client projects and practical demonstrations, not just abstract theory.
Use the cohort brief to apply what you’ve learned while it is still fresh.
You’ll complete one focused stage of the project each week, gradually building the strategy, creative direction and finished identity.
Share your work before the weekly live session.
My team and I will review selected submissions, explain what is working, identify what could be stronger and unpack the reasoning behind our feedback.
Because everyone works from the same brief, you’ll also learn from how other designers interpret the same strategic challenges.
Bring questions about the cohort project, the lessons or challenges coming up in your real client work.
You can ask them during the weekly sessions or inside the private cohort community, where my team and I will continue supporting you between calls.
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Cohort dates: August 31–October 12, 2026.
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Live sessions: Wednesdays at 3pm Dubai time (UTC+4).
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Session length: 60 minutes each week.
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Can’t attend live? Every session is recorded and uploaded within the hour.
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Course access: You’ll have lifetime access to all lessons, templates and resources.
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Community: You’ll receive access to the private cohort community and ongoing access to the Graduates Community.
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Cohort size: Limited to 50 designers.
How much time should I set aside?
Plan to set aside approximately 5-7 hours each week for the lessons and cohort project, plus the live session if you choose to attend.
The exact time will depend on how deeply you develop your submission, but you won’t need to be available every day. The programme is designed to help you make steady progress alongside your existing client work.
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This masterclass is for designers who…
Want to design more than “just logos,” but aren’t sure how to move beyond that in a structured repeatable way.
Have watched courses or tutorials on brand strategy before, but without feedback or context, were left trying to piece it all together on their own.
Are already designing brand identities, but are unsure how strategy actually fits into their process or how to apply it without it feeling vague or subjective.
Have tried “adding strategy” to their work, but aren’t confident they’re asking the right questions, making the right decisions, or explaining the thinking behind them.
This masterclass is not a good fit if…
You’re completely new to design and are looking for an introduction to tools like Adobe Illustrator, Figma, or the basics of visual design. (This isn’t a “learn design software” course.)
You’re hoping for a plug-and-play formula or templates you can use without understanding the thinking behind them.
You want to consume lessons passively, without applying the work to a real brand or engaging with feedback and iteration.
You’re expecting brand strategy to feel objective or black-and-white, rather than something that develops through practice, judgment, and decision-making.
Built from more than 100 client projects
Hey I'm Abi, a strategic brand designer with 10+ years of design experience and more than 100 client projects behind me.
Over the years, I’ve refined a process that helps me go beyond designing surface level brands, to understanding the business, uncovering the real problem and using strategy to guide creative decisions.
This Masterclass brings that entire process together, so you can learn how to think, lead and design more strategically in your own client work.
Starts August 31st
The next live cohort kicks off on August 31st, with six weeks of learning, applying what you learn and feedback from me along the way.
Limited to 50 Designers
To keep the experience personal and make sure I can give proper feedback and support, each cohort is capped at just 50 designers.
Program Guarantee
Complete the six weeks, apply the process and feel it was not valuable? Share your completed work and request a full refund
Two-payment Option
Split the investment into two monthly payments of $525.
Frequently Asked Questions
The investment to join the August cohort is $995 (or there is an option to split the payment into 2 × $525).
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This covers the full six-week experience, including live sessions, feedback, resources, and ongoing access to the course curriculum and graduates community.
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Yes. Feedback is a core part of the cohort.
Each week, you’ll have the opportunity to submit your work based on that stage of the process. During the live sessions, I review selected submissions and talk through the thinking behind what’s working and what could be stronger.
Even when your own work isn’t reviewed live, you’ll learn by watching feedback on other projects and seeing how different designers apply the same frameworks.
You’ll also receive ongoing support and discussion inside the cohort community throughout the six weeks.
All live sessions are recorded and uploaded within an hour, along with notes and key takeaways.
You’ll still be able to follow the program, submit work, and engage with the community even if you can’t attend every session live.
This masterclass is designed for designers who already know how to design.
You don’t need years of experience or an agency background, but you should be comfortable using design tools like Illustrator, Figma, or similar, and have some experience working on brand or identity projects.
This isn’t a course that teaches design fundamentals or software basics.
No. You don’t need to have an active client project during the cohort.
You’ll work through a complete strategic brand identity using a provided brief, so you can fully apply the process in a realistic way. Many designers use what they create during the cohort as a reference when taking on future client work.
You’ll have lifetime access to all lessons, recordings, and resources.
You’ll also be added to the graduates community after the cohort ends, so you can stay connected with designers from your group as you continue applying the process.
If you complete the full six-week program, work through the modules, and apply the process, but genuinely feel it wasn’t valuable for you, you can request a full refund. You’ll be asked to share the work you completed so we can confirm the program was fully completed.
Many designers notice a shift as soon as they start running more structured strategy conversations.
By the end of the six weeks, you’ll have completed a full strategic brand identity and have a clear, repeatable process you can apply to future client projects with more confidence and clarity.
