FREE 5-DAY EMAIL COURSE FOR BRAND DESIGNERS
Why can one designer charge $5k for a brand identity while another struggles to justify $500?
Inside The Strategic Brand Designer Playbook, I’ll share the five shifts that helped me move from selling design deliverables to solving valuable brand problems, so you can create more value through your work and help clients understand why it’s worth investing in.
You’ll receive one lesson each day, with a practical exercise to apply to your own business or next client project.
Start the free course ↓
Being a Strategic Brand Designer goes beyond how you design.
It’s how you market your services, package your offer, communicate with clients and present your work.
Each of those things shapes how clients see you, what they value and why they choose to work with you.
Yes, that includes bringing strategy into your design process. But the bigger shift is becoming more deliberate about how you approach your business, instead of relying on better design skills to move everything forward.
Over five days, I’ll help you spot where your current approach is letting you down and give you practical exercises to start changing it.
Here’s what we’ll cover:
Learn why leading with your skills and portfolio can make your work feel interchangeable, and how to diagnose the problem before prescribing a deliverable.
Put it into practice: A question to use in your next client enquiry and a framework for communicating your value.
Learn how to structure a clear offer around a connected strategic process, rather than adding more deliverables to make your price feel justified.
Put it into practice: A five-question audit to clarify your offer and identify which deliverables belong.
Learn how what you uncover about your client’s business informs your strategic choices, and how those choices should influence your creative direction.
Put it into practice: The Problem-to-Design Bridge (a six-step framework that reveals where your thinking is clear and where you’re still guessing).
Learn how to explain your decisions, build client buy-in and give clients a more useful way to evaluate the work.
Put it into practice: A repeatable Presentation Thread and three questions for guiding more useful feedback.
Learn how your message, offer, portfolio and process work together to shape how clients see you.
Put it into practice: A Positioning Evidence Audit to identify what needs to change, and where to start.
The lessons I wish I’d understood earlier.
Over the last nine years, I’ve worked on 100+ client projects - starting at $100 per project and scaling up to $30,000 for my most recent one.
Thinking more strategically about my business is what helped me get there. I changed how I positioned my services, communicated my value, and led clients through projects, while also refining my design process.
This Playbook brings those foundational lessons together, with exercises that help you move from recognising the ideas in these lessons to applying them in your own business.
Take a more strategic approach to your design business.
You don’t need to overhaul your entire business this week.
Start by spotting the gaps in your current approach. Then use each lesson to make one considered change.