The Clayful Co
The Clayful Co, known for its vibrant polymer clay creations, began by selling unique earrings and has since become a hub for creative souls seeking to enhance their clay skills. Balancing playfulness with professionalism, they meticulously curate high-quality DIY kits and products, setting new standards in the industry. Drawing from their extensive experience, they offer guidance and tools that fast-track beginners into skilled clay artisans.
Brand Strategy
Visual Identity
Tag
Tag
Brand Strategy, Visual Identity
'Clayful’ was hand-drawn to mirror the behind-the-scenes magic of clay making, with illustrations reflecting the molds integral to their business. The overall identity exudes fun, perfectly capturing their spirited, love-for-life attitude.