Tide & Table
A modern seafood restaurant serving fresh, locally inspired dishes, it needed an identity that people would remember as much as the food itself. Instead of blending into the category, the brand was designed to have a distinctive personality and a recognisable presence that is fresh, confident and full of character.
Brand Strategy
Visual Identity
Stationary Design
Tag
Brand Strategy, Visual Identity, Stationary Design
Seafood restaurants often lean on the same visual clichés: anchors, fish, waves and boats. Instead, Tide & Table's identity was built around a custom ampersand that doubles as an octopus. The symbol captures the personality of the restaurant without being literal, giving the brand something people instantly associate with Tide & Table. Its flowing forms were then developed into a repeatable pattern, creating a recognisable visual language that runs consistently across every touchpoint. The ampersand becomes the brand's most memorable and ownable asset.
