Plateaus.
Unless you’ve reached the top of the mountain, nobody wants to plateau.
Whether for your social pages, website traffic, or brand design business as a whole, consistent growth is everything.
But when things are at a standstill… It's hard not to feel a little discouraged.
But why do growth plateaus happen in the first place?
Well, I have a funny suspicion that the answer may lie in the following quote…
“He who fails to plan is planning to fail.”
Think about it like this…
If you were planning to hike a mountain, you would definitely plan your route, research the weather, and pack everything you’d need.
You wouldn’t just walk out the door without a plan!
****💡 The same is true for your brand design business 💡****
I’m talking about creating actionable goals to strive for…
Establishing manageable daily, weekly, and monthly benchmarks…
Building habits to keep up your momentum…
And reevaluating your progress on a monthly basis.
During these periods of reevaluation, just remember that it’s okay to change the plan.
Think of this like checking the GPS if you were feeling lost on your hike.
Of course, you wouldn’t continue straying further from the trail!
If you carry this same mindset into your brand design journey, you can continue aligning actions with goals while streamlining your processes.
With all of this being said, there’s always a little room for spontaneity, like a trend that works perfectly within your niche or a collaboration that came out of thin air.
But winging it can only take you so far.
That’s why it’s key to have a structure of discipline to fall back on.
Now for one word of caution…
As brand designers, our toughest critic is often that little voice inside our heads.
And so while plateaus can and will happen, never forget how far you’ve come.
Maybe you’ve gotten used to a certain number of new followers per day…
Or a high number of views for your posts…
Or even a consistent flow of client work.
But the second we fall below these numbers, it’s easy for self-doubt to creep in.
Especially when we compare ourselves to others!
My best recommendation is to remember where you started.
After all, you should be proud of how far you’ve come!
And so from time to time, be sure to give yourself a little acknowledgement, treat yourself to something on your wishlist, and trust the process.
The bottom line?
Proper planning is one of the best ways to prevent plateaus.
And by building habits, processes, and reevaluations along the way…
You can continue nurturing the growth you deserve!
The path to the summit is always full of twists and turns, but little steps in the right direction go a long way.
Chat next week,
Abi 🙂