Stop selling Logos. Start selling strategic Brand Identities.
Strategic Brand Identity Masterclass: A Brand Designer's Guide to Strategic Design is a cohort-based curriculum that teaches you how to create distinctive brand identities that are backed by strategy.
By the end of this cohort, you'll master creating complete brand identities from scratch—building every visual asset you (and your clients) need, backed by rock-solid strategy that guides your design decisions.
Stop selling logos. Start selling Strategic Brand Identities.
Have you wanted to design more than just “logos” but aren’t sure where to start?
Are you struggling to figure out what it takes to break out of the “freelance logo designer” commodity?
Have you been designing brand identities, but aren’t sure how to incorporate strategy?
Are you feeling overworked (with vague client feedback) and underpaid (because you don’t have the confidence to charge premium)?
Have you tried incorporating brand strategy, but are struggling to nail it?
Do you find it difficult to get the right information in order to crystallize an overarching strategy before you translate it into your designs?
Stop compromising...
Working with 10+ clients every month just to make ends meet
Constantly convincing your clients on why they don’t “just need a logo”
Justifying your well-thought design decisions to non-design savvy clients
Getting hit with "I don't know why, but I’m not feeling it" feedback on every project
Feeling like you’re just a pixel pusher instead of a creative problem solver
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Win client approval by backing up every design choice with strategy
Command higher prices without feeling like you’re too expensive
Avoid countless (vague) revision requests from clients
Get recognized for the true value of your work
Solve bigger problems for your clients
Start designing Strategic Brand Identities that clients gladly invest in.
Solving bigger problems = Earning more $$$.
The Strategic Brand Identity Masterclass: A Brand Designer's Guide to Strategic Design
The Curriculum:
01.
A 6-week intensive live cohort
02.
The Complete Strategic Brand Identity Framework (40+ Video Lessons)
03.
A carefully crafted brief to create your first complete Strategic Brand Identity
04.
Weekly Q&A sessions with me, Abi (Live and recorded)
05.
Private Online Community of Brand Designers (like you)
06.
My premium templates: Brand Strategy & Creative Direction Template, Brand Presentation template, and an exclusive Client Portal (Customized for strategic brand identity)
07.
Lifetime access to all the resources
08.
🎁 2 Bonus Modules (The “Strategic Sales Playbook” + The “Strategic AI Assistant”)
Interested to know more?
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