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This is for you if...
You're a great designer, but your workflow is a mess and it's costing you.
You're tired of winging proposals, rushing presentations, and juggling tools.
Every new client feels like starting from scratch, with no clear system.
Your want to charge more and land better clients, but your process holds you back.
You're burnt out from admin and want things to run smoother.
Files and feedback all over the place
Second-guessing your process
Overwhelmed and stressed by admin
projects managed via email = chaos
Hours spend winging every proposal
Clean, structured project delivery
Step-by-step systems for every stage
20+ hours saved on admin every week
Projects organised in one central hub
Sending polished proposals in minutes
With System
Without System
What you get:
Most designers lose potential clients because they don’t know how to position their services strategically. The Project Proposal Framework transforms how you respond to inquiries, helping you land more clients without competing on price.
What makes this framework powerful is that it doesn’t just give you templates, it gives you the exact psychology behind client decision-making.
You'll get:
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Full Project Proposal Template for comprehensive projects
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Streamlined Proposal Sheet Template for simpler jobs
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Word-for-word Discovery Call script to extract exactly what you need to know
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Strategic Enquiry Form Questions that qualify leads before you invest time
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The “How to Book Clients” Guide with scripts and frameworks for presenting your services
You’ll impress clients with this professional and unique approach, building trust and excitement to kick off the project!
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Client management without a system is like trying to build a house without blueprints… chaotic, inefficient, and likely to collapse under pressure.
This complete Notion Hub becomes your command center for client relationships. Unlike other project management templates, this system is designed for brand designers & visual identity projects, with sections for collecting feedback, tracking milestones, and organizing all your files in one place.
It includes a detailed video walkthrough that shows you exactly how to set it up in under an hour. (Designers tell us it saves them 5+ hours per week in administrative tasks alone!)
You’ll also get contract and invoice templates that protect your time and business from day one. Plus a touchpoints questionnaire to manage additional deliverables, and some examples of project FAQ’s that you can model for your projects, to ensure no confusion!
With this, your clients will feel more confident and informed throughout projects—leading to less headaches, better relationships, and exciting referrals.
If you find yourself questioning how some designers never seem to “struggle” with client revisions, this kit will give you the answer. These designers combine their talent with a crucial first step—developing a solid strategy before they even open their design software.
The Brand Strategy Blueprint gives you a clear framework to uncover insights that make your designs impactful for your clients’ businesses. No more guessing what design will attract their audience or struggling to explain your creative decisions.
Inside you’ll find:
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Comprehensive 23-page Brand Strategy Template
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Streamlined 11-page Mini Template
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Walkthrough video for using the template with examples
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Brand Strategy Simplified Guide
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“How to create successful mood boards” Guide
This blueprint is specifically designed to help designers extract the information they need to create purposeful brand identities.
Implement this blueprint once and watch how clients start trusting your expertise. Whether you’re working with a start up or an established company, you’ll have a framework to confidently implement strategy in your design process, uncover insights that shape your decisions, and create visual identities that not only look great but also make a difference.
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Whether you’re a seasoned pro or just starting out, presenting your design work always comes with a bit of nerves. This kit eliminates the anxiety by helping you sell your design concept with easy by backing up every choice with strategic thinking.
It’s designed with a proven framework that helps you articulate your design decisions and gets your work signed off with minimal revisions!
Inside, you’ll find both comprehensive and mini presentation templates calibrated for different project sizes, plus my signature “One Concept Method” handbook that’s revolutionized how designers present their work. Rather than showing multiple concepts that confuse clients, this approach builds conviction around a single strategic direction.
The beauty of this system is its flexibility—customizable enough for your unique style, yet structured enough to eliminate presentation anxiety. So many designers thank this kit for helping them get faster approvals, fewer revisions, and clients who champion their work to others.
Your client’s brand is a walking billboard for your design skills. When they use your work incorrectly after handoff, it can and will reflect poorly on you as a designer.
The offboarding Kit ensures your carefully crafted designs maintain their integrity long after the project ends. It transforms complex design systems into clear, actionable guidelines that even the most design-challenged clients can follow.
What makes this kit powerful is its all-in-one approach:
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A 30-page brand guidelines template that breaks down complex design systems into clear, actionable instructions
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A 1-page quick-reference sheet for busy clients who just need the essentials
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Real-world examples to show you how to structure guidelines clients actually follow
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Dedicated sections on digital vs. print usage, creating a cohesive brand experience, and maintaining consistency across platforms
This kit also includes everything you need to wrap up a project professionally:
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A Goodbye Packet with templates for testimonial requests, referral prompts, and next steps. Designed to ensure your work is properly implemented while naturally encouraging clients to recommend your services.
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A client offboarding checklist and call script to tie everything up neatly and leave a lasting impression
These simple yet powerful tools help you end projects on a high note, leaving clients eager to share your work with their network. You’ll naturally attract more referrals without the constant pressure of marketing or social media promotion.
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Strategic Designer OS
1,000+
The complete toolkit for brand designers to save 20+ hours on admin tasks per project, build a repeatable system to deliver high quality work, and confidently manage client projects from enquiry to final delivery.
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Full Project Proposal Template for comprehensive projects
-
Streamlined Proposal Sheet Template for simpler jobs
-
Word-for-word Discovery Call script to extract exactly what you need to know
-
Strategic Enquiry Form Questions that qualify leads before you invest time
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The “How to Book Clients” Guide with scripts and frameworks for presenting your services
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Notion Client Portal and Project Tracker Template
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A detailed video walkthrough that shows you exactly how to set it up in under an hour.
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Contract
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Invoice Template
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Client Questionnaires
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Feedback Prompts
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and more!
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Comprehensive 23-page Brand Strategy Template
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Streamlined 11-page Mini Template
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Walkthrough video for using the template with examples
-
Brand Strategy Simplified Guide
-
“How to create successful mood boards” Guide
-
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Both comprehensive and mini presentation templates calibrated for different project sizes
-
My signature “One Concept Method” handbook that’s revolutionised how designers present their work.
So many designers thank this kit for helping them get faster approvals, fewer revisions, and clients who champion their work to others.
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A comprehensive 30-page template for complete documentation, and
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a quick-reference sheet for busy clients who need the essentials.
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Real-world examples to show you exactly how to structure guidelines that clients actually implement correctly.
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Goodbye Packet templates for implementation guides, testimonial requests, and referral questions, all designed to ensure your work is properly implemented while naturally encouraging clients to recommend your services.
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Off-boarding call script and checklist that help you wrap up projects with the same professionalism & enthusiasm you brought to the kickoff.
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FAQ's
Unlike most design templates that focus only on aesthetics, Strategic Designer OS is a complete client management system built by a brand designer who's actually used these with hundreds of clients.
Each template is thoughtfully structured to guide conversations, showcase your expertise, and create exceptional client experiences. In addition of making your work look professional, these templates help you communicate more effectively, streamline your workflow, and deliver consistently high-quality results for your clients.
Plus, you're not just getting templates—you're getting an entire implementation system with video walkthroughs, real examples, and detailed guides that show you exactly how to use everything effectively.
Absolutely! Every template in Strategic Designer OS is fully customizable to match your style and workflow. You'll receive all files in Adobe InDesign, Illustrator, and Figma formats so you can work with the tools you're already comfortable using.
The templates come in two distinct layout styles, giving you options right from the start. Both styles are designed with a clean, professional aesthetic that works for a wide range of design approaches.
Strategic Designer OS templates are available in multiple formats to give you flexibility:
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Adobe InDesign (for comprehensive document templates)
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Adobe Illustrator (for visual elements and certain templates)
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Figma (for designers who prefer cloud-based collaborative tools)
The Notion Client Portal works directly in Notion and doesn't require additional design software.
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Strategic Designer OS was created with brand designers in mind, and you'll find it particularly valuable if creating visual identities is part of your service offering.
That said, the core principles of client management, strategic presentation, and professional communication work well across various design disciplines.
The beauty of the system is its flexibility—you can adapt the templates to suit your specific services while maintaining the strategic structure that elevates the client experience.
Whether branding is your primary focus or just one of many services you offer, Strategic Designer OS provides valuable frameworks that can enhance your client relationships and streamline your process.
Absolutely! This is actually the ideal time to implement professional systems.
Having clear processes and polished templates in place gives you confidence when pitching to potential clients and helps you stand out in a crowded market. Strategic Designer OS provides the structure to present yourself as a professional from the start, instead of learning through costly mistakes with paying clients.
Many designers who’re just starting out buy these systems when because it actually helps them land clients faster and avoid common beginner mistakes.
Think of it as investing in a shortcut past the painful "figuring it out" phase most of us went through.
Due to the nature of Strategic Designer OS and the “downloadable” access you receive to all templates and resources, we do not offer refunds.
So before purchasing, I encourage you to carefully review the contents and consider if Strategic Designer OS aligns with your needs.
If you have specific questions about whether it's right for your situation, please reach out at contact@abiconnick.co.uk, and I'll be happy to help you figure out if it's a good fit for your design business!