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The forgotten step to Brand Design success!

You've been there before.

After receiving client approval, you sit back in your chair…

Admire the amazing work you've done…

And prepare to type up a thank you email.

Yes, the same generic email you’ve sent to countless clients before.

In the process, you're missing out on an essential step that could send your brand design business soaring.

First, let me explain why so many brand designers miss this crucial step.

It's all about priorities.

Naturally, we prioritise getting new clients.

That's because new is exciting.

New keeps things interesting.

And new means more revenue.

But in the process, we forget about this age-old sales adage that’s as true to this day as it was a century ago…

Your best clients are your repeat clients.

****☝️ Here's what I'm talking about… ☝️****

Imagine inviting guests over for dinner.

Even if the evening was filled with laughs and good times, all of that would mean nothing if your guests left in a hurry.

Instead of reflecting on the memorable moments you shared, you’d be focused on that last encounter.

The same is true for brand design clients.

By taking full advantage of this last opportunity to make your client feel special, you can elevate your business to the next level.

How?

With a thorough goodbye packet accompanied by a thoughtful email.

Within it, you can give your client follow-on guidance to prevent confusion…

Helpful resources to show you care…

And even your additional services to drive repeat business.

The best part is that once you have a templated goodbye packet, you can personalise it for each client without straining your schedule.

This accomplishes three big advantages…

First, you can increase the likelihood of that client leaving a raving review for your brand design services.

Second, your client will be more likely to refer your services to their network.

And third, you'll be their go-to choice for any additional services.

The bottom line?

Before you pour all of your energy into getting new clients…

Remember that you're sitting on a treasure trove of opportunities with your current clients.

And if you still aren't sure about the value of a goodbye packet, consider this…

Think back to how difficult it was to get your first few clients.

All of those social posts that no one liked…


Those emails that went unanswered…

And those leads who chose your competitors instead…

But what if in those early days, you had just one great client who eagerly referred you to their business partners?

Think about how much easier it would have been to get traction!

With an effective goodbye packet, you can keep up your momentum without reverting back to the strain of those early days.

Just don't underestimate this forgotten step!

Chat next week,

Abi 🙂

P.S. If you're not sure where to begin when creating a goodbye packet, I’ve got everything you need right here. Best of luck as you keep up your momentum!


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