Welcome to “Strategic Switch”

Big news!

My newsletter is getting a complete strategic redesign, and I couldn’t be more excited to share it with you!

First off, THANK YOU for being one of the 40,000+ designers who’ve trusted me in your inbox (I know it can be a sacred place, but I hope I have brought value to it!). This has inspired me to create something even more valuable for you!

Introducing:

My refreshed newsletter is designed with one clear mission:

Helping you transition from Generic Freelance Designer to Strategic Brand Designer!

If you’ve been following me for a while, you know I’m passionate about helping designers escape the “pixel pusher” trap and step into their full potential as strategic designers who solve real business problems.

The idea here is simple

I want to help you build:

• The Strategic Designer skillset – so you create work that solves real business problems (and start charging $5,000+ for projects)

• The Strategic Designer mindset – so you overcome imposter syndrome and see yourself as the valuable strategist you truly are (instead of just a service provider)

  
  

Together, these make a deadly combo that’ll transform you into a sought-after Strategic Brand Designer with a growing, freedom-based business.

Here’s what you’ll get in each edition:

Every newsletter will follow a powerful three-part framework:

1. The Generic Way: What most designers do (the common problems/mistakes)

2. The Strategic Switch: What you should do instead (the strategic solution)

3. The Framework to get there: Exactly how to make the shift (the practical process)

   
   

I want to create all newsletters in this format so that I can give you actionable insights that you can implement immediately to transform your design business.

If this excites you, this next step is important:

I want this newsletter to serve YOU.

So, let me know what specific challenges you’re facing in your design business right now.

Your input will directly shape the content I create.

The first edition of the newly designed newsletter will hit your inbox next Monday, and I can’t wait to hear what you think!

Thanks for being on this journey with me.

I’m excited about this next chapter and helping you transform your design business!

Chat soon,

Abi 😊

P.S. If you know other designers who would benefit from strategic design insights, forward this email to them! The more we grow this community, the more we can all learn from each other.

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